Why executives are often so resistant to UX work — and what you can do about it.

Ever wonder why executives are often so resistant to doing UX work of any kind? 

Why they seem to become personally offended at the very mention of user research or information architecture of wireframe prototyping, in a way that seems appropriate only if you were suggesting a diabolical plot to overthrow the government?

From "we don’t have time for that," to "we know what our customers want," to "just make the UI better looking," the wall of rejection is thrown up fast and furious. 

Where does this come from, and more importantly, how do you deal with it?

Let's find out.