How to stay relevant, influential + in-demand in a changing industry.

Let's start here: the future of UX Research is NOT about competing with AI, fighting for relevance, or proving your worth over and over again.

It’s about becoming someone your organization relies on when the shit hits the fan and everything’s uncertain.

That role isn’t disappearing — it’s becoming steadily more important. And it’s built through deliberate choices — the kind I cover in this book. 

Above all else, know this:

You don’t need to change professions.

You don’t need to abandon rigor.

You don’t need to become someone you’re not.

You do, however, need to become much more intentional about how you show up.

I wrote this book to help you do just that.