Principles of successful machine and product interface design.

In technology systems of any kind, the combination of poor integration, functionality and an even poorer presentation layer creates inferior experiences. 

And the result is that task accuracy and efficiency suffers, production quality goes down, and all parties on all sides — especially customers — are more than just a little frustrated.

All of which usually also means that expected profits or cost cost savings never materialize.

Every single point of interaction at play in an organization — whether internal- or external-facing — can either be a strategic advantage or a massive liability.

The principles of design, interaction and usability presented in this book can keep them from becoming the latter.