UX 365 BASIC Subscription

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Course

ENDING THE DEVELOPER WARS

Working effectively (and collaboratively) with developers in Agile environments. This is a recording of a talk I gave earlier this y...

PROTECTING YOUR UX JOB

LIVE WORKSHOP with Joe Natoli on increasing your visibility, value + job security — and protecting your job from layoffs, recessions and ...

BUSINESS REALITIES EVERY UXER + DESIGNER MUST UNDERSTAND

A crash course on the realities of business that affect how UX work gets done (or doesn't) inside organizations. This is a recording o...

THE ART OF SAYING NO

Learn how to set healthy boundaries by saying no — respectfully and effectively — at work. There are hundreds of instances in our work a...

OOUX FUNDAMENTALS

The smarter way to tackle complex User Experience and Product Design — with the power of OOUX + ORCA! Object-Oriented UX (OOUX) is a pow...

8 CRITICAL RULES FOR PITCHING TO STAKEHOLDERS

How to talk — and work the room — so your product owners, managers and executives listen. Pitching and presenting ideas or approache...

RISE ABOVE: THE KEY TO AN UNSTOPPABLE UX CAREER

What may really be holding you back — and what to do about it. It’s tempting to think that the gap between where you are now and whe...

THE SIMPLE WAY TO CONDUCT A UX AUDIT

Learn to evaluate the quality of UX+ UI design of any kind of app, website or enterprise software system. Auditing — which just means ev...

DESIGN ETHICALLY: From Imperative to Action

LIVE Event with Kat Zhou, July 25, 2023, 11:00 AM EDT

HOW TO WRITE A COMPELLING CASE STUDY

A step-by-step guide to remove the agony of writing clear, succinct, impactful case studies. Of all the ingredients you can include in a...

BUSINESS, BUZZWORDS + BULLSHIT

Getting real about the influence of business in UX practice (and thriving anyway). Folks going to business school are taught nothing...

THINK LIKE A LEADER (ESPECIALLY IF YOU AREN'T ONE)

10 things Jr. or mid-level UXers should stop (and start) doing to reclaim their power. Every week of my life, in one-on-one consul...

LIVING WITH IMPOSTOR SYNDROME (AND SUCCEEDING ANYWAY)

How to put that voice that says you're not good or smart or experienced enough in its place — permanently. According to the Internat...

CHANGE PERCEPTION + GET RESPECT IN YOUR COMPANY

How to stop being seen as an order taker — and start being respected as a strategic partner. How do you stop other people and departme...

DESIGN RULES

Principles and practices for useful, usable, impactful UI design. Great UI design isn't an accident. When it comes to User Interfac...

THE BUSINESS OF UX

Everything you need to know to start and run your own freelance UX business or consultancy. Hi folks. Eli and Joe Natoli here, husband...

UX DESIGN FUNDAMENTALS

An introduction to the principles of UX — and designing effectively for human expectation. It's becoming easier and easier to create...

UX REQUIREMENTS MADE SIMPLE

My proven method for smarter, UX-focused product requirements (and a lot less stress). What UX struggles would you love to end? Do ...

UX STRATEGY FUNDAMENTALS

Practical principles and simple methods to make sure your app, site or system delivers GREAT UX. Building a site, app or system th...

INFORMATION ARCHITECTURE (IA) FUNDAMENTALS

Everything you need to know — from what content should be presented to what it’s called to how it’s organized. Without good, relevan...

The 90-MINUTE UX AUDIT + UI REDESIGN

The faster, simpler way to quickly identify critical UX issues — just by looking at the UI. "We really need to redesign this." As...

BUILD A POWERFUL UX PORTFOLIO

Learn to build a competitive, effective, impactful UX portfolio recruiters, employers and clients truly want to see. I’m going t...

THE POWER OF LO-FI PROTOTYPING

Improving communication, collaboration + design. Teams — and stakeholders in particular — are always tempted to skip prototyping and...

NEGOTIATING PRICE + SCOPE WITH CLIENTS

Responding to (and overcoming) price objections for freelance or consulting work — and charging what you're worth. Repeat after me: ...

HOW MUCH TO CHARGE FOR UX + DESIGN WORK

How to set realistic, profitable fees for your UX + Design freelance or consulting services. Not a week goes by where a self-employe...

SHOULD I WORK FOR MYSELF?

How to make a smart, informed decision on whether or not you should take the leap to UX or Design self-employment. There are plenty ...

HOW TO (AND HOW NOT TO) ESTIMATE UX + DESIGN PROJECTS

The right way to set proper client expectations + ensure your project's profitability. Here’s another topic that has a tendency to f...

THE POWER OF STORYTELLING

Storytelling is at the heart of everything that we do as UXers, designers or researchers. And in my own life, across my own three-dec...

SCREWING UP, SURVIVING + SUCCEEDING

Managing and overcoming obstacles in your UX career — especially when you think you can't. Sooner or later, you're going to screw up...

WHITEBOARDING 101

Using the most powerful, impactful and effective UX tool in your arsenal: the whiteboard. I'd like to tell you a story about the pow...

BUILDING TRUST IN TRANSACTIONAL UX

Four states of interactive experiences UX must address to establish + maintain user trust. When it comes to transactional UX — and b...

ALIGNING CUSTOMER + END-USER GOALS TO SUCCESS METRICS

Ensuring the UX, research or product design work you do achieves something that truly benefits users — and answers your stakeholders' pr...

UNDERSTANDING + CHANGING EXECUTIVE OPPOSITION TO UX

Why executives are often so resistant to UX work — and what you can do about it. Ever wonder why executives are often so resistant t...

AVOIDING THE STAKEHOLDER SWOOP + POOP

Put an end to last-minute requests for new features, functionality and redesign. Stop me if you’ve heard this one before: You’re...

HOW MANY USERS SHOULD I INTERVIEW?

The magic number — along with why it's so effective (and practical). I thought it was time to tackle a question I’m asked just about...

WHAT TO DO WHEN THERE'S NO TIME FOR USER RESEARCH

No time for users? No access to actual customers? No problem. While your mileage may vary, my experience with organizations of all...

DEALING WITH LEGACY UX + UI REDESIGN ISSUES

How to tackle the seemingly impossible task of designing for both legacy and new functionality. One of the longest-running and harde...

HOW TO WRITE SMARTER USER STORIES

AKA: how to shorten your workload to what's actually worth doing. In many cases, projects involve the creation of use cases and user...

SAYING NO TO SPEC WORK + CHEAPSKATE CLIENTS

Why you should never give your work away for free — or for less than it's worth. I can guarantee that at some point in your career, ...

SHOULD I GIVE SALARY EXPECTATIONS DURING AN INTERVIEW?

What to do when you're asked "what kind of salary are you looking for?" One of the most dreaded moments in a job interview is the mo...

CAN I LAND A UX JOB WITH NO EXPERIENCE?

How to best position yourself as a prime candidate for an entry-level job — even if you're new to UX + Product Design. For an entry-...

ASK ANYWAY: HOW STUPID QUESTIONS CAN PROPEL YOUR UX CAREER

Why those questions you're so afraid to ask are really critical opportunities for career advancement. How many times have you remain...

UX + WEB DESIGN MASTER COURSE

My step-by-step guide to UX strategy, IA, Design + Basic HTML + WordPress Development for websites. Learn how to create and develop ...

5 RULES FOR SUCCESSFUL UX DISRUPTION

My 5 rules for taking even the most stubborn organizations from imitation to innovation. Disruption is a powerful word. It conjures ...

LET'S GET REAL ABOUT UX

The truth about what it takes to get buy-in, mutual team respect and meaningful project outcomes. When it comes to UX work, we're us...

THINK FIRST, DESIGN NEXT

Why great UX starts between your ears (and not on the screen). Ever since UX became a buzzword, companies — especially their develop...

UX PORTFOLIO + RESUME CRITIQUE

My critiques of UX or Design portfolios, submitted by you! Also includes special guest critique sessions with the brilliant Kritika Obero...

FOOLPROOF UX AUDITS

How to tell what works, what doesn't and what to do about it

GIVE GOOD PORTFOLIO WORKSHOP

Learn to build the kind of competitive, effective, impactful UX portfolio recruiters, employers and prospective clients want to see!

PRACTICAL UX: Cut complexity, influence stakeholders + make real product improvement

The workshop takes place on Saturday, August 3, 11:00 AM - 1:00 PM EDT. The lesson below contains the details to join the session. See y...

ENTERPRISE UI DESIGN RULES

SATURDAY SEPT. 7, 2024 • 11:00 AM EDT Of all the types of apps, sites and systems we're asked to tackle as UX and Product Designers,...

MAKING AI WORK FOR YOU

WEDNESDAY JAN. 8, 2025 • 11:00 AM EST In this 2-hour workshop, I'm going to walk you through practical ways you can integrate AI too...

UX FREELANCER'S GUIDE TO PRICING, ESTIMATING, PROMOTION + CONTRACTS

Everything Freelance Designers + UXers need to know about estimating, pricing, promoting, proposing + contracts. I’ll cut to the cha...

GEN AI FUNDAMENTALS for UX DESIGNERS + RESEARCHERS

Protect and grow your career: Learn to design GenAI-enabled products The UX and Product design landscape is evolving—and AI is leading t...

LEVERAGING THE POWER OF SERVICE DESIGN: Live workshop with Joe Natoli

LIVE WORKSHOP | MARCH 12, 2025 | 11:00 AM EST The most thoughtfully designed product in the world matters to no one if: Customer serv...

THE ART OF NEGOTIATION WORKSHOP

SATURDAY SEPT. 27, 2025 • 11:00 AM EDT Learn to hold your ground, earn respect, and drive better outcomes — without turning every conv...

JUDGMENT STILL REQUIRED | LIVE WORKSHOP FOR UX RESEARCHERS

LIVE WORKSHOP | SAT. FEB 28, 2026 | 11:00 AM EST If you know you do good, valuable research — but you're worried it won't be valued ...

Digital Product

FIXING ENTERPRISE PRODUCT DESIGN

Enterprise design and development teams know all too well the challenges of working in an environment where the urgent trumps the importa...

THINK FIRST (Audiobook)

This audio version of my best-selling book, Think First, contains proven principles, step-by-step methods and straightforward, jargon-fre...

12 CAREER RULES FOR UX RESEARCHERS

How to stay relevant, influential + in-demand in a changing industry. Let's start here: the future of UX Research is NOT about comp...

THE WAY IT IS

10 Powerful UX Career Tips (aka road-tested advice from the school of hard knocks). Overcoming any of the obstacles you face in your...

USER INTERVIEW CHEAT SHEET

Key research questions to ask B2B and B2C users. Asking the right questions starts with the actual form of the questions you ask. Ab...

DESIGNING USABILITY

Principles of successful machine and product interface design. In technology systems of any kind, the combination of poor integratio...

10 COMMANDMENTS OF UI DESIGN

10 timeless, proven principles that will make your UI designs soar. In a truly useful, usable UI design, everything matters — and I ...

UI FAIL

14 mobile UI design mistakes you must avoid — at all costs. Getting a user’s attention, loyalty and/or business is a taller order to...

ICON USE CHEAT SHEET

What to use (and when to use it) If you’ve ever wondered when you should use an icon — or an icon with a label, or just a label — my...

UX AUDIT WORKBOOK

A comprehensive, checklist-based guide for evaluating the UX quality of any kind of site, app or system.While I created this workbook to ...

PRESENTING WITH CONFIDENCE

Banish your fear and speak with success. If you're uncomfortable any time you have to present to your team or stakeholders — or spea...

EMPATHY + SITUATION MAPPING WORKSHEETS

Quick and easy exercises for uncovering context of use — and understanding user needs, expectations and motivations. I routinely re...

UX GUIDE TO DATA VISUALIZATION FORMATS

What to use (and when to use it) to clearly communicate data and improve comprehension. If you’ve ever wondered what the best way to...

GIVE GOOD MOBILE

21 surefire UI design rules for instant mobile UX improvement. There are hundreds of useful guidelines for mobile UI design. And whe...

VOICES OF UXPERIENCE

Illuminating + inspiring quotes on UX and design, from some of the brightest minds in the industry. In the best quotes, there is an un...

HOW TO WRITE A COMPELLING CASE STUDY

(that recruiters + hiring managers will actually read) Of all the ingredients you can include in a UX portfolio, none are more impor...

SIMPLE STEPS TO REDUCE VISUAL CLUTTER

A 4-step checklist for UI redesign projects that helps you target areas of visual noise and confusion quickly — along with practical step...

VALUE MADE VISIBLE

Timeless principles for appropriate, informative, useful and meaningful UI design. I was first exposed to the principles you’ll find...

THINK FIRST

My no-bullshit approach to creating successful products, powerful UX and very happy users + customers. My perennial bestseller book,...

PROGRESSIVE DISCLOSURE CHEAT SHEET

A simple system for determining what should (and shouldn't) be onscreen at any given point in the user's journey. If you’ve ever won...

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